New patients
New patient volume increased.
September recorded 93 new patients, up from 84 in August and 58 in September last year.
01
Summary
What September showed us.
New-patient and lead volume increased, while stronger call recovery and opportunity-source capture remain the clearest paths to turning demand into bookings.
Lead follow-up
New opportunities need to progress.
September created 28 new opportunities, up from 15 in August. All remained open at the New Lead stage, making timely follow-up especially important.
Traffic
Website traffic continued to grow.
Website visitors reached 2.02K, up 9.71% versus the previous 30 days. Paid traffic contributed the largest share of the month.
Call recovery
Unanswered calls remain recoverable demand.
37 calls finished missed or in voicemail and need prompt follow-up so genuine enquiry demand is not lost before booking.
02
Creatives
Creative library.
The current creative set includes one playable reel and a selection of static graphics.
Reel
Playable video
Graphics
Static graphics
View the remaining static graphics
03
New Patients
New patient history.
September recorded 93 new patients, improving on both the previous month and the same month last year.
September 2026
93
Up 10.7% from August
August 2026
84
Previous month
September 2025
58
Same month last year
2026 Jan to Sep
930
Year-to-date new patients
New Patient Numbers by Month
Monthly new patient performance across 2025 and 2026.
History high: 145
| Month | 2025 | 2026 |
|---|---|---|
| January | - | 136 |
| February | - | 98 |
| March | - | 104 |
| April | - | 106 |
| May | - | 99 |
| June | 58 | 99 |
| July | 72 | 111 |
| August | 82 | 84 |
| September | 58 | 93 |
| October | 78 | - |
| November | 119 | - |
| December | 145 | - |
September status
New patient volume increased.
September recorded 93 new patients, an increase of 9 from August's 84.
Year-on-year context
September exceeded last year's result.
September's 93 new patients were 35 above September 2025's 58.
Next focus
Maintain reliable patient tracking.
Keep booking-system tracking consistent so patient outcomes can continue to be assessed alongside leads, calls, and paid-media activity.
04
Leads
Tracked enquiries rose in September.
Opportunity volume improved, but all 28 leads remained at New Lead with no bookings recorded. Immediate outreach and booking follow-up are the priority.
Total leads
28
Up from 15 in August.
Open
28
All opportunities remained at the New Lead stage.
Known source
7
25.0% of September opportunities had a confirmed source.
Estimated opportunity value
$9,210
Estimated potential value across 11 opportunities; not confirmed revenue.
Lead source mix
Stage outcome
Volume
Opportunity volume improved.
September recorded 28 opportunities, nearly doubling August's 15. That creates a larger active follow-up opportunity for the clinic.
Source quality
Source capture is the key reporting gap.
3 leads were attributed to Google Ads, but 21 of 28 leads still had no attributed source. Capturing source at first contact is needed to understand which channels are contributing demand.
Immediate action
Contact these leads and convert them into bookings.
All 28 opportunities remained at New Lead with 0 appointments booked. Rapid outreach, appointment follow-up, and clear status updates should be the clinic's immediate priority.
05
Calls
Calls remained a major source of demand.
September recorded 158 inbound calls, with missed calls and voicemails still representing a meaningful recovery opportunity.
Total calls
158
Down from 186 in August.
Answer rate
76.1%
118 of 155 calls with a recorded outcome were answered.
Avg answered call time
2:12
Average duration across answered calls.
Missed + voicemail
37
23.4% of calls require recovery follow-up.
Call outcome breakdown
158Total calls
Answered118
Missed21
Voicemail16
No recorded duration3
Missed calls and voicemails represent recoverable demand. These should be followed up quickly so paid and organic enquiries do not drop out before booking.
Caller type mix
Returning callers
96
60.8% of all September calls
First-time callers
62
39.2% of all September calls
Call source mix
Austral Smiles GMB13283.5%
Google Ads number1912.0%
Pool number63.8%
Mobile / main number10.6%
The Google Ads number received 19 calls, equal to 12.0% of September call volume. Pool calls are shown separately because their paid source is not confirmed for every call.
Paid-call keywords
1
dental clinic austral
4
2
austral dentist
1
3
dentist austral
1
Keyword data reflects only the six paid calls with keyword attribution available. It is a subset of September's 19 calls to the Google Ads number.
06
Meta Ads
Meta delivered landing-page traffic.
The active Meta traffic campaign delivered 970 landing page views at $0.62 per view, supporting top-of-funnel website demand.
Spend
$604.20
Focused on traffic and landing page views.
Link clicks
1,396
Traffic delivered across Facebook and Instagram.
Landing page views
970
At $0.62 per landing page view.
Impressions
79,945
Reached 46,385 people.
Campaign breakdown
Austral | Traffic | LPV | All creatives
970 LPV
$604.20 spend, $0.62 cost per landing page view, $0.43 cost per link click, and 79,945 impressions. This was the active Meta campaign in September.
Delivery
Meta generated landing-page visits.
The campaign generated 970 landing page views at $0.62 each, directing prospective patients to the website.
Creative signal
Reel 9 and the services carousel led delivery.
Reel 9 generated 401 landing page views, while Our Services Carousel generated 408.
Next focus
Connect traffic to enquiries.
Meta is working as a traffic channel. The next step is improving the connection from page visits to tracked calls, forms, and bookings.
07
Google Ads
Google Ads concentrated on high-intent local search.
The active Search campaign generated 22 Google Ads conversion activities, with most spend concentrated on Austral-branded search intent.
Impressions
1,085
Search visibility across the September period.
Clicks
163
15.02% click-through rate.
Conversion activity
22
19 Ads-number calls and 3 confirmed Ads leads.
Spend
$1,499.83
Across the active Search campaign.
Average CPC
$9.20
Most clicks came from mobile devices.
Cost per activity
$68.17
13.5% click-to-activity rate.
Campaign breakdown
Search Campaign | Austral Smiles
22 conversion activities
$1,499.83 spend, $9.20 CPC, 15.02% CTR, and 1,085 impressions. September conversion activity combined 19 Ads-number calls with 3 confirmed Ads leads.
Intent
Austral-branded searches carried the budget.
Keywords containing Austral represented 95% of September spend, keeping delivery focused on local, high-intent demand.
Mobile
Mobile produced nearly all paid activity.
Mobile generated 153 of 163 clicks, making mobile landing-page performance especially important for turning paid demand into calls and leads.
Next focus
Keep search intent tight.
Continue prioritising high-intent local queries while checking call and booking activity before expanding spend.
08
Website Traffic
Website traffic continued to build.
Visitors increased versus the previous 30 days, with paid traffic carrying the largest share of website demand.
Total website visitors
2.02K
Website visitors increased 9.71% versus the previous 30 days.
Top traffic driver: Paid traffic - 1.33K.
Traffic mix
Paid channels supplied roughly 1.33K visitors, with direct, organic, and referral sources providing the next largest traffic segments.
Traffic is growing while lead-source data remains incomplete, reinforcing the need for stronger call, form, and booking attribution.
Top traffic sources
09
Landing Pages
The new patient offer remains the key paid-call page.
Paid activity continues to direct prospective patients to the New Patient Offer as the primary campaign destination.
Primary page
New Patient Offer
The New Patient Offer remains the active Google Ads landing page. September recorded 19 calls to the Google Ads number shown on the Search campaign landing page.
Commercial impact
The New Patient Offer is the clearest destination for paid search activity and should remain aligned with the campaign's local, high-intent keywords.
Next focus
The next improvement is making sure paid visitors from the New Patient Offer are captured cleanly into calls, forms, and patient records.
10
Wins
What went well this month.
September's strongest positives came from new-patient growth, continued traffic growth, and Meta landing-page delivery.
Win 01
New patient volume increased.
September recorded 93 new patients, up from 84 in August and 58 in September last year.
Win 02
Meta delivered landing-page traffic.
Meta generated 970 landing page views at $0.62 each, with the services carousel and Reel 9 leading delivery.
Win 03
Website traffic continued upward.
Website visitors reached 2.02K, up 9.71% compared with the previous 30 days.
11
Action Plan
What we are doing next.
The next focus is to recover more call demand, progress open opportunities into bookings, and maintain clear source and patient tracking.
1
Recover missed calls and voicemails
Set a clear same-day follow-up process for the 37 calls that finished missed or in voicemail so more active demand is given the opportunity to book.
2
Progress September's new leads
All 28 opportunities remained at New Lead. Prioritise quick first contact, booking activity, and accurate status updates to convert the larger lead pool.
3
Maintain patient and source tracking
September's 93 new patients provide a clear outcome measure, while source was unknown for 21 of 28 leads. Consistent capture across calls, forms, webchat, and bookings will show which channels are creating the most valuable demand.